February 16, 2021 Minutes

North Tabor Neighborhood Association

Monthly Meeting

Date: Tuesday, February 16, 2021

Time: 6:30 – 8:00PM

Location: Zoom Meeting

Meeting called to order at 6:30PM

Board Members present: Robert Jordan, Patty Lackaff, Keith Dechant, Lars Kasch, Kim Kasch, Suzanne Gardner, Lisa Haddocks, Greg Scott and CJ Alicandro

Board Members absence:  Stephanie Kaza

Guests: Juli Unger Ross Hiner and Kim Hiner

Quorum @ 6:30PM

I. Call to Order:

  • 6:30PM

II. Presentation –

  • Working Through Suicide – For Those Struggling and Those Who Care About Them  by Meghan Caughey

III. Introduction:

  • Went around the zoom meeting

IV.  Approve Agenda:

  • ?

V. Approval of January Meeting Minutes:

  • Robert moved, AJ seconded
  • All approved

VI. Treasure Report (Patty)

  • $2589.98 in our coffers

VII. SEUL Update (Stephanie):

  • Stepahnie is out of power – no report

VIII. Communications Report (Keith):

  • Newsletter proposal by Jules Unger
  • Goals
  • Would like to have 700 members to our distribution list
  • Frequency would be week before our monthly meeting
  • See Amendment #1 for details
  • $500 Communications Fund application – Patty will fill the application out with the attached newsletter proposal by Jules Unger.

IX. Land Use/Transportation (Lisa):

  • Nothing to report due to power outages

X. New Business

  • Rep. Rob Nosse unhoused people camping issues – wants to push the city counsel for sanctioned campsites. Would like NTNA to sign on to the letter he will be sending.
  • As an individual you can sign on to the letter, but as the NTNA board, we will need more information before we do this.
  • We should invite Rep Rob Nosse to present on this topic in the future.

XI. Adjourn

  • Greg moved, Lisa seconded. Meeting adjourned at 8:10PM

Amendment #1:

NTNA Newsletter Proposal

Jules Unger – Feb 11, 2021

Overview:

NTNA Email Newsletter Program

  • Goals
  • Guidelines
  • Approach & Tactics
  • Content Map/Menu
  • Action Plan

Program Goals

  1. Establish program fundamentals and collaboration facilitation for easy program development
  2. Build up the NTNA audience and email list to 250 by EQ2, 700 by EQ4
  1. North Tabor Pop: 5,163; 2622 Households (3027 NextDoor) PDXMAPS – 2010 Census
  1. Develop an email newsletter once a month that’s delivered on the second Tuesday, 1 week prior to the monthly NTNA meeting

Program Guidelines

The objectives and attributes for the NTNA newsletter to ensure it is successful at adding value to the North Tabor community and its subscribers.

Newsletter Objectives

  • Amplifies NTNA activities
  • Reflects NT community & culture
  • Elevates neighbors, businesses, and organizations
  • Provides reliable community resources and information
  • Acts as a conduit for adjacent NA’s & city programs
  • Leverage content when possible

Newsletter Attributes

  • Timely – Deliver it in time so people don’t miss out on opportunities to engage.
  • Bite-Size – Make it easily readable, digestible, and mobile-friendly.
  • Relevant – Make sure it has significant context to the hood or seasonal in nature.
  • Actionable – Make sure people can make the next step with the info provided.
  • Informational – Useful content that generates awareness or is instructional.
  • Inspiring – Create content that elicits positive emotional responses.

Program Approach & Tactics

Approach

To ensure the NTNA newsletter program performance and operational efficiencies:

  1. Build up NTNA awareness and digital presence by optimizing the utilization of social media and the website.
  2. Leverage the newsletter content for the NTNA website.
  3. Market newsletter signup and create signup gratification.
  4. Create a content map/menu that includes leveraged content from other sources
  5. Templatize email design.

Nextdoor Tactics

  • Create an NTNA Group
  • Post a CTA to Signup
  • Post CTA for contributions
  • Create a regular posting schedule


Facebook Tactics

  • Post a CTA to signup + Pin to top
  • Adhere to a regular posting schedule

Website Tactics

  • Update Newsletter Dropdown
  • Archive old printed newsletters
  • Newsletter Landing Page Additions
  • Signup Module
  • Links to 2021 Newsletter
  • CTA to Form for contributions or feature ideas
  • Feature recent in Newsletter tab dropdown

Signup Tactics

  • Omnichannel signup opportunities
  • Signup Posts should elicit neighborly connectedness & involvement
  • Messaging and CTA focused on the benefits of being ‘in the know’
  • Appeal to those wanting to be more engaged in NT or aware
  • Targets new and passive neighbors, young and old
  • Signup should provide immediate gratification to the subscriber
  • Immediately sends a ‘Welcome to NTNA’ email on signup

Content Tactics

  • Create a Content Map/Menu
  • Identify content types, categories, and topics
  • Create a spreadsheet tool that can be referenced for content development
  • Identify contributors
  • Create a few email templates so content is plug and play

Newsletter Content Map/Menu

Content classifications are important distinctions that allow for agility to develop versatile content compositions that are perceived as valuable to the subscriber. Not all types and categories must be present in the final email.

See Content Map Link for (a working and living list) of categories, topics, and content source directory.

Types

Interaction characteristics determined by email design.

  • Article
  • Reference Article
  • Events
  • Call to Action
  • Downloads
  • Forms/Surveys

Categories
Thematic information and material.

  • Features
  • NA News
  • City News
  • Recreation
  • Wellness
  • Lifestyle
  • Nature
  • History
  • Connect

Topics
A subject matter within a theme or category.

Example: ‘Recreation’

  • Parks News
  • Parks Events
  • Biking
  • Walking
  • Travel

Action Plan

Core Team:

  •  Keith, Stephanie, Jules
  • Need to identify 1 to 2 additional contributors to help build the source lists and content creation
  • Do the emails need board approval?

Facilities:

  • ASAP: Jules needs editor/admin credentials for NTNA social pages, Mailchimp, Website(?)
  • Create Shared Google Doc Folder for content file management

Program Procedure: (Ideas only, can be truncated to be more efficient)

  • Outline submitted for review to identify content needs and assignments
  • Content submitted for email design via Google Docs
  • Email Preview submitted for final edits and approval via Mailchimp
  • Email sent 2nd Tuesday of Month via Mailchimp

Social Media:

  • ASAP: NTNA Group Creation for NextDoor
  • March 5th – Post Drafts
  • Signup Post for NextDoor & Facebook
  • NTNA Meeting Event Post for NextDoor & Facebook
  • March 8th – Final Posts

        Website:

  • ASAP: Newsletter Page- add a signup module and messaging in the page, remove legacy newsletter links, add links to most recent newsletters.         

Email Newsletters:

  • Feb 19-22th: Welcome Email & March Email – Outline Submission
  • Feb 26-Mar.1: Welcome Email & March Email – Content Draft/Design
  • March 8th: Welcome Email Activated, March Email Sent

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